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Facebook and Instagram Marketing for Businesses

In business, marketing is essential in engaging customers, acquiring leads, and establishing brand recognition. With social media, the trend is shifting towards online transactions, and everything is within your reach with a simple tap from your smartphone. Likewise, Ripple VAs presents ten ways businesses can utilize Facebook and Instagram in their marketing pursuit.

1. Business account

A business account grants you access to things that a personal account does not. It grants businesses to create online shops and access ad tools. One significant benefit of a business page/ account is that it provides opportunities for your business content to be shown to people through likes, shares, and comments. This will generate possible leads, draw new customers to your website, and improve click-through rates.

2. Target Audience

When considering how to sell on Facebook and Instagram, a little preliminary research will help you find out whom you can best reach. This will be essential when selecting targeting options for advertising.

3. Theme

This is more focused on Instagram since it utilizes more pictures. After deciding on the type of content to publish, you must decide how it will look. Color influences purchasing decisions and brand awareness. The aesthetic should be consistent throughout posts, allowing followers to identify your material in their feeds instantly.

4. Visually Appealing

You should possess good photography equipment, and the quality of the photographs and videos should be sharp, well-lit, and well-composed. If you utilize visuals other than photos, such as infographics or animations, make sure they are crisp, clear, and easy to read. Even more importantly, your visual material must be engaging. Great images are beautiful, but they will not engage followers if they do not tell a story or thrill viewers.

Aside from that, you can make brief and enticing video posts. Users want to be engaged and are likely to pass the time on both social media platforms, so you need to divert their attention swiftly with amusing material. Remember that great material might help you reach a wider audience if people are inspired to share your newsfeed updates on their Stories.

5. Captions

Keep captions concise and make sure the text is easy to read. The tone of the caption will depend on the demographic to which the post is targeted. It is worth noting that the caption should complement and be consistent with your posts. Make sure the first line will grab the reader's attention. Lastly, captions should be relevant, entertaining, educational, compelling, and represent your brand.

6. Hashtags

Hashtags are an essential tool for increasing brand visibility and discoverability. The type of hashtags will depend on your target audience. It can boost your brand campaign and improves the community in general. According to Hootsuite, five to nine hashtags per Instagram post will be sufficient since going beyond that may turn off followers. Meanwhile, Sendible recommends using 1 to 2 hashtags on Facebook. Likewise, hashtags are crucial in any social media marketing campaign.

7. Stories

Facebook and Instagram have Stories that allow content to be deleted after 24 hours. It is an essential component of an effective marketing plan. Utilize stories to show your followers your workplace, retail, or manufacturing process. You can also post quotes, inspirational proverbs, images, and videos such as short tutorials. This will allow your brand to be engaging and accomplish advertising with a limited time. Likewise, stories allow you to connect with your followers and establish relationships.

You can also use the highlights and covers from Stories to strengthen your bio. Create highlight albums to keep your favorite Stories content from disappearing after 24 hours. When managed correctly, this adds a whole new element to the profile, providing potential followers with a wealth of information about your company.


If you want to interact on both Facebook and Instagram, you must engage with your audience. Respond to your comments by either liking them or reply with another comment. Pinning comments from top fans or comments that are likely to generate conversations is a great way to increase your posts' interaction. Another way is to find other popular accounts related to your business, follow, like, and comment on their posts. This is a discreet way of making the business noticeable. If you are tagged, check it out and look for ways to engage with it.

9. Live

Facebook and Instagram Live provide numerous opportunities to communicate with the company's followers in real-time. Businesses can opt for live selling, organize a workshop, offer tutorials, create giveaways, invite famous personalities and influencers, make Q&A sessions, and provide a glimpse at an event in real-time. This will boost brand recognition and give your followers up-to-date information.

10. Ads

Running a combination of Facebook and Instagram ads will get your content broadcasted to a range of users. Ads should be targeted based on demographics such as location, age, gender, and language. Ads provide your audience with the information they need to find your store, download your app and relevant information, see available products, and access your website. A considerable benefit to Facebook and Instagram ads is tracking the results and seeing how many clicks are directed to your website.

These are among many of the ways businesses manage their online advertising campaigns. This will give a glimpse of the complexity of how social media evolved through time.


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